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Timeline.
Every project is unique, but this represents a typical schedule from design to launch.
To begin
- Signed proposal & estimate returned with 1/3 deposit
- Creative Brief completed by client & reviewed by KWALL
- Assets (logo, sample photography, etc) provided by client
- Calendar created by KWALL and agreed upon by client
Weeks 1-2
- Meeting (in-person or phone) to review creative brief
- Wireframe creation, presentation & approval (in-person if local)
Weeks 3-4
- Initial design (typically homepage)
- Client engages photographer if necessary
- Copywriting begins if applicable
- Get on developer’s schedule
Weeks 5-7
- Revise and finalize initial design direction
- Design other templates or unique pages
- Meet, review, revise and approval of all templates
- All photography & content should be delivered by the end of week 6 (in the event design and/or development goes faster than expected we could begin inputting content early which is why this isn’t due later)
Week 8-9
- Code HTML templates & test
Weeks 10-12
Week 13-14
- Build out site with content already provided by client at week 5 (photos, text, sitemap)
Week 15
- Internal site review, re-test across browsers and devices, content and layout tweaks (particularly to mobile devices)
Week 16
- Wiggle room of one week for anything that takes longer than expected or changes in the schedule
- Launch when ready (allow up to 2 days for DNS to propagate if we need to point URL to new hosting space)
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